FOOD TRUCK MARKETING : ON THE HOOK WITH BUMBLE

Bumble's Marketing Food Truck

Nobody likes a catfish – unless it’s deep-fried or Deleesa from the Circle. In 2017, dating app Bumble launched its photo verification feature to deter catfishing. To promote the new feature, Bumble took to the streets with a bright yellow food truck serving catfish themed dishes. 

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Experiential marketing techniques are becoming increasingly popular as companies look for new, memorable ways to engage with their audience. And if it involves delicious food from a food truck, then definitely count us in!

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