Nobody likes a catfish – unless it’s deep-fried or Deleesa from the Circle. In 2017, dating app Bumble launched its photo verification feature to deter catfishing. To promote the new feature, Bumble took to the streets with a bright yellow food truck serving catfish themed dishes.
Experiential marketing techniques are becoming increasingly popular as companies look for new, memorable ways to engage with their audience. And if it involves delicious food from a food truck, then definitely count us in!